Powered by skincare, it boosts skins moisture retention over time, improving the look of bare skin with every wear.
Key Benefits16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours24-hour Hydration: Provides long-term hydration to protect skins barrier function instantly and overtimePlumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles
Key IngredientsSkin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.French Mineral Water: Mineral-enriched water sourced from France known to decrease dullness Glycerin: Attracts moisture to the skin for flawless makeup application
Clinical Claims

• 97% agree that the primer makes the skin feel soft and supple*
• 91% agree that the primer helps skin stay moisturized all day*
• 91% agree primer improves the quality of makeup wear*

*After 3 weeks of consumer testing on 30 women using Pure Canvas Primer