Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.
Benefits:

• Gently cleanses with rich lather
• Free of SLS/SLES Sulfates (Sodium Lauryl Sulfate/Sodium Laureth Sulfate)
• Added softness and smoothness
• Keeps blondes bright

How to Use:Apply to wet hair. Lather. Rinse.